News is information about current events obtained at every moment and anywhere and conveyed in an immediate way to the public. It includes the latest developments in politics, war, business, crime and natural disasters. It also covers epoch-making inventions, celebrity news and sports achievements. News is often presented in an objective and impartial manner, but it can also be controversial.
Generally speaking, only the most important information makes the news. This is why you see the most significant stories at the top of a newspaper, the first item on a website or the very beginning of a TV news broadcast. This is known as hard news.
The second factor that determines whether something is newsworthy is its relevance. It is only interesting if it has a connection with your audience. You can connect with your audience by focusing on one of these elements:
Controversy: People love conflict. They are eager to empathise with a fight or an argument. It also spices up the story.
Celebrity: People are interested in the lives of celebrities. They love to read about them and what they are doing.
It’s important to know your audience when writing a news article. Different groups of people have different interests and concerns, so you must consider your target demographic. If you’re writing a news article about a city’s new shopping center, for example, your demographic will be people living in that area. You can narrow down your target audience by choosing a specific topic to write about, such as zoning laws.