Entertainment is the esoteric name for the pursuit of pleasure. Whether you are watching a movie or reading a book, the entertainment industry is a lucrative and enjoyable one for those who know what they are doing. There is no doubt that a good entertainment plan can make or break a company, and a bad one can doom your business. For those in the know, there is no shortage of savvy professionals tasked with putting together a winning entertainment strategy. It all starts with a clear understanding of the customer and his needs. The next step is to identify the most appropriate products and services. This is often done by conducting a market assessment. The resulting product portfolio should be optimized for optimum quality and cost of customer engagement. Lastly, the customer should have an enjoyable and stress-free experience at every touchpoint, ensuring long lasting customer loyalty.